I'm Simone and I help people turn a lifetime of memories into heirlooms they'll treasure forever.
I’ve spent years helping people bring their most treasured memories to life. From family milestones and travel adventures to lifelong legacies and wedding days, I’ve had the privilege of turning thousands of photos and stories into beautiful, tangible pieces that my clients can hold, share and pass down for generations to come.
My love for photography and storytelling started long before The Story Folio. I’ve always been drawn to the way a single photo can transport you back to a moment, a feeling, a person. When I realised how many people had years of beautiful memories tucked away on devices, in shoeboxes and across old albums with no idea where to start, I knew I could help. I bring together my passion for design, my eye for detail and my genuine love for peoples’ stories to create something truly meaningful.
Every project I take on is personal to me. I treat your photos and memories with the same care I would my own, because I understand just how precious they are. Whether you come to me with a clear vision or a box full of photos and no idea where to begin, I’ll guide you through the entire journey with warmth, patience and care.



When we work together, you’ll never feel like you’re navigating this alone. I take a collaborative, hands-on approach to every project, which means we work side by side from the very first conversation through to the moment your finished piece arrives. I’ll guide you through gathering your photos and memorabilia, take care of all the design and layout, and check in with you along the way to make sure everything feels exactly right.
My clients often tell me the process itself is one of the most enjoyable parts. Reconnecting with old photos, rediscovering forgotten moments and watching your story come together page by page is a beautiful experience. I take care of all the technical and creative work so you can simply enjoy the journey of seeing your memories transformed into something stunning.
I follow where your memories take us - every keepsake is shaped by what matters most to you.
From the paper it's printed on to the way each page turns, every element is considered.
I handle the design, the layout and the technical side so you can focus on the fun part, choosing your favourite memories.
These aren't keepsakes that sit on a shelf collecting dust, they're made to be opened, shared and passed around the table.
I know how personal this is. I treat every photo, letter and memory with the same care you would.
This should feel exciting, not overwhelming. I walk alongside you every step so you can savour the experience of watching your story come together.
A closer look at some of the meaningful projects I've had the joy of bringing to life.
I met John on a photography retreat, shortly after a local photo book company had gone into administration. He'd spent hours designing a book of his recent travels to Antarctica and when the company closed, his work was lost.
Brian came to me with an old scrapbook of certificates, newspaper articles and a few photos that detailed his life in his earlier years.
Coralie and her siblings wanted to present their mum with a beaufiul photo book celebrating her life at her upcoming 90th Birthday party.
Magenta came to me with a vision to transform an old album of photos to a beautifully designed photo book.
I met Casey at a networking function and through talking with her about what I did, she realised I was just the person she was looking for!
Marie and her family went to South Africa for the most amazing holiday. They bought a digital camera especially for the trip and loved taking photos of the various animals they encountered and the beautiful South African scenery.